There are many key performance indicators (KPIs), which will give you the picture of your website effectiveness. The most popular KPIs are Website traffic, Leads, Bounce and Exit rate, Conversion rate and Sales rate. Thenmore companies know about their KPIs, the more likely they are to achieve their goals. If you increase your website traffic and have 10% more visitors, will it directly add 10% or 5% to your sales? Unlikely. Only if your visitors are involved in website journey, they can be converted into potential and real customers.
Your website is the first impression about your company. But it’s not enough just to impress your visitors by attractive design. Effective website is supposed to guide your visitors to desired actions, using intuitive logic, user-oriented interface, appropriate information architecture and other features of User Interface (UI) and User Experience (UX) design.
The responsive design is not an option, it’s a must now.
The people want to be mobile. Now globally, more Internet traffic comes from mobile devices than desktop computers. According to Statista in the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website traffic. What does it mean for you? It shows you the way your potential visitors and customers want to connect and to be connected.
Mobile-friendly sites receive higher rank from Google
It’s really frustrating for the clients to scroll through the non-responsive site using mobile device. And they quit in spite of even high-end design. So your website traffic will be lost, bounce and exit rate will increase and your dream conversion will not be achievable.
If your website or landing page doesn’t respond to user’s environment (different screen sizes, different platforms, capabilities of the devices), you restrict your growth and give your competitors a good start.
To reach your target audience on any device, we make website design that adapts to different screen resolutions and gives your visitors convenient access to real content and actions on your website.
Does your website meet the needs of your target audience now? Can your potential customers easily find what they want? Does your website “educate” the visitors what to want and how to get it? Are your potential customers involved into website journey to desired action? If not, you confuse your visitors, waste the website traffic, loose your leeds and sales. We will make all reasonable changes for your website to attract new customers and to increase loyalty to your company or brand.